There's an internal saying which we take very seriously, "Coat the broccoli with chocolate." Based on the detailed user research that we conducted, we realized that that was the exact route we had to take here as well. After a thorough mapping of content across grades to optimize creation, we got down to building worlds and IPs to better fit content into storylines, and make them more engaging. This required creation of guidelines, art assets, environments and a bunch of smart reusability strategies to come up with scalable storylines. Additionally, an elaborate pipeline of storyboarding and applet creation was also set up to build interactivities on Cocos and GeoGebra to teach difficult Math concepts with simulations. Depending on the age group, the art styles and storytelling complexity also had to change, and accordingly teams that could either create content in 3D or 2D styles were figured out. Also, since the product offering was sold with the async content as an add-on, it was important to figure out strategies where both components had some synergy, and hence the decision of writing and creating art a specific way.