To establish distinct identities for both brands, a brand identity system was put in place with Tripture leaning into vibrant, accessible branding and TWL focusing on a premium, minimalist look. Social media content included focusing on frequent, low-cost content for Tripture, and emphasis on premium visuals and influencer collaborations with high quality reels to attract high-end customers for TWL. Beyond that, the right kind of brochures and marketing collaterals were deployed across various streams to maximize reach and propagate brand awareness.